What are the benefits of Writing Your Book?
Simply put, writing your book is the single best marketing tool you can create. When you create a book it establishes you as distinct from colleagues, professionals and contemporaries. You become an expert in your field. And, your book is a business card like no other.
Christopher Lee May is a clear, well informed and brilliant author’s coach hands down. He has been there, done that and studied with some of the finest publishing minds in the world today.
As an entrepreneur, speaker, consultant, trainer, or any professional that markets their services, having a published book gives you a tremendous advantage over your competition. Not only does it give you a product to sell or use as a marketing, promotional or positioning tool, the book proves you’re the expert because it demonstrates competency.
Writing a book shows your passion and commitment to your business: you took an extraordinary journey and wrote a book much like attaining a degree, certification or professional license.
Your published book will attract clients, open many doors for you to present, create new possibilities for building your business and generating income in a variety of ways.
Imagine speaking to a prospect about your services and then presenting them with a signed copy of your book! Your book is a very powerful tool that will associate you and your services to them. Whether or not they read your book, they will see it and think of you, your services and level of professionalism and commitment. A book provides you with an influential competitive edge.
Here are some additional benefits of writing your book:
* When You Write Your book you’ll gain credibility and name recognition
* Increase the perceived value of your materials or resources by writing your book
* Writing a Book helps create a platform for reaching the audience you wish to tape into
* Writing a book allows you to creating ancillary products, such as, Cd’s, workbooks, workshop materials, DVD’s, transcripts of every spoken word, and tele-seminars
* When you write a book it is far more likely that invitations to speak will come flooding in
* Authors command higher speaking fees for their keynote addresses, or break out workshops sessions
* You can command and get higher consulting fees when you’re an author
Let’s talk about creating a platform for your business. What does this mean? A platform is your foundation for creating ancillary products based on your content. What income-producing ancillary products can you create based on the content from your book?
Here are just a few of the products writing a book opens up:
* The E-book version of the hard copy book can be sold on-line from your website, or hundreds of others
* Audio Programs which can be recorded from the book
* Coaching Programs can be offered to those who wish to learn how to master your subject
* You can create workshops, seminars and tele-seminar events
* If you video record workshops, then DVD’s can be produced for additional training
* Tele-seminars can be created on the topics mentioned in your book
* Pod-casts or internet radio can also be created from the topics in your book
All of these products can be created based on the content of your book. You simply re-purpose them and sell them online via your website and blog.
You can also create Special Reports, “Tips” and “Secrets” about your industry that solves your client’s problems – these can be used as bonus gifts, sign-up inducements and used as outlines for an interview. Again, all of these products are based on the content of your book.
Having a book can create a whole new dimension to your business – online. A published book can attract attention online via your website, blog, links to other websites, press releases, internet radio interviews and pod casts. If you are interested in passive avenues of income, marketing your book and ancillary products online can produce amazing results.
Having met hundreds of coaches, I can write with conviction that you will not find a more committed, helpful and engaging She is simply the best in the author coaching business. Click on any link to see her program, you won’t regret it!
Let me walk you through writing your book!
To your Prosperity and Writing Success!
Christopher Lee May